Swarovski Showcase Latest Innovations at Euroluce 2019 in Milan

Fez Escalante -
M i l a n ,   I t a l y - 

Swarovski is pleased to open their immersive nature themed exhibition at Euroluce 2019, the international lighting fair which presents the most innovative solutions in the field of light for interiors and exteriors.

Swarovski’s exhibition at Euroluce 2019 has been divided into four sections inspired by the elements of nature: air, water, earth and fire – all of which are integral components in Swarovski’s crystal manufacturing. The exhibition explores the relationship between light and darkness. At the heart of this elemental maelstrom lies the “fifth element”, the purest expression of absolute beauty: Swarovski’s largest bespoke installation Anima Mirage, inspired by the search for the soul of crystal.

Within the exhibition, Swarovski will showcase new designer collections from Swarovski Crystal Palace including additions to Tord Boontje’s ‘Luminous Reflections’ series, and ‘Cyanometer’ from Swarovski Designers of the Future winner Marjan van Aubel.

In addition, new designs from Swarovski’s contemporary collection, that embrace elevated minimalism, including a collection featuring Swarovski’s iconic and exclusive ‘Vibrant’ bead crystal, and the commercial launch of the ‘Infinite Aura’ collection, and Swarovski’s Schonbek collection, synonymous with classic designs handcrafted to the highest quality, will introduce two new authentic and traditional product families.

Markus Langes-Swarovski, member of Swarovski’s Executive Board states:

Marjan van Aubel [left] and Tord Boontje [right].

“Swarovski strongly believes in the architecture, lighting and interior segment and the powerful relationship between crystal and light. With Euroluce only being the starting point, we are eager to further explore this exciting industry and are set to provide fresh impetus over the months to come.”

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